Curiosity is a powerful driver of human behavior, necessary for survival from an evolutionary point of view, and considered to be one of the core motivational systems baked into the brain. According to work by neuroscientist Jaak Panksepp (Davis & Montag, 2019), the “SEEKING” system, alongside CARE, PLAY, LUST, FEAR, SADNESS and ANGER, is a primary emotion, critical for meeting basic needs (e.g. looking for sources of food and shelter) as well as for more sophisticated activities in the social and personal world (e.g. making new connections, being open to novel ideas, enabling personal growth).